How Web3 Community Managers Can Grow Engagement in 2023
It’s no secret that web3 companies are struggling to acquire and captivate customers in 2023. It feels like 100 companies are fighting for the same 100,000 crypto-loyalists – and community managers feel the pressure to engage their audience and keep their project alive.
Whether you manage an NFT collection, protocol, or metaverse platform – bootstrapped, crowdfunded, or VC-backed – the problem (or solution) for all Community Managers is the same. You have to keep your audience active and excited about what you’re building.
Community is still the #1 focus in 2023. Web3 community managers must be willing to experiment with new tools – on chain and off chain – that foster connection and growth for their most loyal users and collectors. You just can't play the 2021 growth playbook in 2023 and expect the same results. Looking for a new way to activate your community?
We might have just what you’re looking for…
Activate your community with branded, customizable, interactive, 3D immersive experiences with RLTY. 3D virtual events are a unique way to offer more interconnectivity between community members – providing a dynamic branded environment that you can fully control and customize.
Think of your own custom, permanent, branded 3D RLTY space operating like Discord-Twitter-Zoom-landing-page on steroids 💪💪💪
Not convinced? Here's how community managers should think about virtual events in web3.
Let’s keep it simple. Why is anyone involved in your project? What do people think about when they are deciding what web3 project to engage with?
- What does the project offer?
- Does the project have an active community?
- What kind of community members do they have?
With a permanent community hangout, projects can onboard users faster. Imagine someone visits your website, and with the click of a button can walk and talk with other concurrent page visitors to learn about your project.
What if your visitors could create their own media, engage in discussion threads, participate in live audio chat rooms? That’s exactly what RLTY is doing for some of the best web3 communities in the world, and you can do the same in minutes (and with zero code).
This article explores how web3 community managers can leverage virtual events to activate their brand voice and create immersive experiences for their most loyal fans, users, and collectors to enjoy 24/7.
What should community managers prioritize in 2023?
Web3 community is all about providing value. With slower market growth, acquiring new users is tough. They have all the leverage now, and brands must win their favor by providing good content, prizes (alpha), new products, experiences, the list goes on.
How do you please such a high demand? Whatever happened to the Internet days of old when you could neglect your customer and take all their money with no rewards (lol). Disruptive community managers should prioritize creating memorable experiences that resonate with their community values. Web3 users seek more than just a transactional relationship with a brand; they crave genuine connections and a sense of belonging.
Prioritize community-building initiatives to foster deeper engagement, enhance loyalty, and advocate for your army in a culturally relevant and interesting way.
Virtual events are a great way to find that deeper connection you can’t get on a static screen.
How RLTY Virtual Events can help
RLTY’s virtual world builder is more than just a place for NFT holders to shill your project. Guests can upload media, talk out loud, and make transactions on web pages – all without leaving the world. WIth RLTY, you can…
- Create an immersive experience for your community
- Guide users through a product journey over audio or video
- Learn about your customer in real-time.
All in a controlled environment where you decide how much (or little) freedom to give your guests (we all know how excited web3 degens can get).
Check out what an active space looks like and walk around.
RLTY spaces are perfect for webinars, AMAs, meet-and-greets, product education, product launches, hang outs and more.
How virtual events help grow online communities
Virtual events provide a unique opportunity for brand community managers to connect with their audience in a dynamic and immersive way.
We’re taking Twitter Spaces, and Discord voice chats a step further with custom 3D avatars and spatial awareness that changes the speaking volume as you move.
Why not host IRL?
For starters, we all know marketing budgets are limited in 2023. Virtual events are cheaper, more accessible, and scale faster. You can set up a custom event in minutes and drive the same results as a $40K happy hour bill at an NYC rooftop (no shots fired).
Needless to say, traditional physical events are bound by their location. Virtual events truly break down geographical barriers and enable participation from a global audience.
RLTY offers a range of interactive features for virtual events, from live streaming and geospatial voice/video areas to one-on-one chat, allowing attendees to engage directly with fellow community members in a way that’s best for your brand.
Web3 projects who are killing it in the virtual event space
Countless companies and household brands have recognized the immense potential of virtual events and successfully leveraged them to engage and activate their communities.
World of Women
In 2022, World of Women and The Fabricant teamed up with RLTY for a groundbreaking collaboration, showcasing a 27-piece digital fashion collection to bring women and fashion to the metaverse.
Guests got to hear and learn from disruptive female business leaders and creators in the space.
What we like about WoW:
The WoW team continuously finds ways to provide value for their community members and isn´t afraid to take risks.
The event offered free NFT wearables for attendees (I still brag about mine) and brought together thousands of attendees from all walks of life. The takeaway? If you understand your community’s needs, it’s easier to know what kind of value to offer them, and your activations will be more successful because of your deep understanding.
Cryptopunks
In collaboration with RLTY, our friends at The Punk DAO hosted a birthday party to celebrate the 6th anniversary of the Cryptopunks NFT collection – the first NFT project of its kind.
Over 100 people attended the event, and the discussion went on for over an hour – flowing much like a Twitter Spaces discussion. It was unique because people could be directed to walk around the room and explore different areas to upload their own fan art and media.
There were also prizes hidden around the room, and a live DJ set from DJ Jes Danz.
What we like about Cryptopunks:
The event wasn’t too pushy or promotional. You could keep the screen up and walk around and engage in conversation and the space. But you could have also just left the tab open, threw your headphones on, and listened to the conversation, and chimed in if/when it was appropriate to contribute to the conversation. That is the power of virtual events – offering the ability to build intimate relationships, but also encouraging convenience for attendees.
How you can use RLTY to host your next event
RLTY provides web3 community managers a comprehensive toolkit to create and launch immersive virtual events. It was made possible by blockchain visionaries at its core – with partnerships with wallet-compatible partners like Ready Player Me (make your own avatar).
Customize your virtual space however your NFT collectors or developers want it – integrate images, videos, and links that align with your project’s brand identity.
RLTY platform ensures privacy and security by incorporating features like NFTs, email authentication, wallet integration, and domain whitelist.
RLTY also offers ready-to-use features (like the RPM Avatars), facilitating personalized experiences for attendees. The global chat and one-on-one chat features enable real-time interaction, fostering meaningful connections within the community.
Did we say that RLTY supports live streaming, NFT minting, e-commerce website integration, geospatial voice, video/camera areas, and admin features like live polls and cross-metaverse teleporters?
Why waste time on Twitter when you can create a private space for holders. And Disco just ain’t what it used to be in the web3 space.
One of the most valuable aspects of RLTY is its CRM capabilities, allowing you to gather essential data and analytics about your event attendees. By capturing details such as email addresses, session times, and more, you can refine your marketing strategies and enhance future event planning based on valuable insights.
But if you don’t want to take advantage of data analytics (we know many web3 users don’t like giving up their email), that’s totally fine too! That’s why we have a wallet sign-in too.
Virtual events open up new possibilities for community management in web3
As web3 community managers strive to build thriving online communities in a budding space, virtual events will serve as a location-agnostic, powerful tool for global engagement and custom activations.
By embracing the possibilities offered by virtual event platforms like RLTY, web3 community managers can create unforgettable experiences that foster genuine connections, inspire loyalty, and drive true brand advocacy. Not the one you read about in business blogs.
As we venture further into the digital age, virtual events will continue to play a pivotal role in web3 community management (we are digitally native communities after all), and those who embrace this trend will undoubtedly reap the rewards of a vibrant and thriving web3 community.
